
Wednesday 6th February 2008
Lynne McClymont
Director of BMRB, Member of the Market Research Society.
Lynne will give an overview of some of the trends related to employee engagement and satisfaction in addition to looking at employee opinion on some more topical issues such as attitudes to leadership and green issues within the workplace.
Lynne has over 25 years market research experience in a wide variety of market sectors (retail, travel, hospitality, food and drink, professional services and financial services)
She has:
- designed employee programmes and adapted them over time to meet the changing needs of the client.
- used both qualitative and quantitative research techniques
- run employee workshops, supporting clients in disseminating and deploying the findings of the research
- had articles published in Marketing Week and Research Magazine
- specialised, in the past 12 years, in stakeholder measurement research among employees and customers, and
- regularly spoken at conferences (most recently at the Association of British Insurers).
Every year, for the past 6 years, BMRB has run a National Employee Benchmark Survey (NEBS), a nationally representative survey of over 2,000 people in full or part-time work (adults aged 18-65, working full or part-time for organisations of more than 50 employees). The BMRB database now holds over 12,000 respondent records on national employee attitudes which can be segmented and interrogated further. BMRB has linked the results of employee research with business performance, correlating internal financial measures and the results of customer research with employee findings. Both Personnel Today and HR Magazine regularly include questions on this survey.
Lynne recently headed a team at BMRB to work with Kingston University Business School to develop a new approach to measuring ‘Employee Engagement’.
Location: Chicago GSB | Europe Campus Woolgate Exchange 25 Basinghall Street London , EC2V 5HA
Date and Time: Wednesday 6th February 2008 12:00 PM
Confirmed some key messages from other surveys - the importance of good leadership and a clear vision, the positive impact of CSR and Green Policies on attraction and retention, etc. Opportunity for discussion after the presentation was useful.
Submitted by Judi Kennedy Clarke, Wellcome Trust
Very relevant as my company is about to send out a survey to all staff and, as it is an American firm, then it is a very US style survey!
Submitted by Margaret Keelan, RMS Ltd
Very good session. Pertinent and timely given that studies have shown that leadership is a key driver of employee engagement. Therefore, it should be included as an aspect of the competence that managers should be measured on as with regular team briefings and communication of business objectives, feedback on team's performance, motivation of team and individual members.
Submitted by Marian Nielsen, Self