What can powerful story telling do for HR, communications and overall engagement?
Date(s) - 11/02/2015
12:00 pm - 2:00 pm
Ann Booth-Clibborn, former producer of the BBC’s Changing Rooms and other award winning TV programme
Darren Hockaday, HR Director, LOROL
It doesn’t matter how good your initiative, strategy or HR team is, if you can’t tell the story to your audience, you are going to struggle to get their attention. Engage colleagues, motivate staff and negotiate skilfully, learn to tell your story.
We are delighted to welcome Ann Booth-Clibborn, the former producer of the BBC’s Changing Rooms and other award winning TV programmes, who will talk about the power and effectiveness of HR telling its story and the role of HR helping the business tell its story
What can stories do for HR, communications and overall engagement? It doesn’t matter how good your initiative, strategy or indeed HR team is, if you can’t tell the story to your audience, you are going to struggle to get their attention. Engage colleagues, motivate staff and negotiate skilfully – learn to tell your story.
As one of the oldest forms of communication available to us, a story is still the most powerful model we have. Most mainstream communication channels use stories – i.e. newspapers, news shows, novels, movies, and television. A good story is effortless to consume and easy to pass on. Ann demonstrates that we are all natural storytellers in the right environment; we just need to use the skills more consciously and confidently. The aim of the session would be to unlock the natural story-telling skills in all of us, and start using them to build the stories we want to tell for the audiences that matter to us as HR professionals.
As a result of the session an audience will consider far more carefully (with some guided steps from a professional) how they use the power of stories to share their role in delivering business success, the impact HR has in the business and help tell the story of the business to employees and managers. It may sound simple but when the essential stages of a story are broken down, delegates will find the skill a great ‘take away’ to be used time and time again.
As a TV producer, Ann is well placed to keep viewers hooked by using the principles behind stories. Ann shows how to recognise these principles and give the tools to apply them to every piece of communication HR professionals generate. This approach will help delegates to step away from the detail, target their piece, drop unnecessary content and get the audience truly focussed.
Ann Booth-Clibborn has spent the last 25 years creating TV shows for the BBC and Channel 4, such as Changing Rooms, You Are What You Eat and Lost Gardens. While training TV producers in story telling at the BBC Academy she discovered that the story telling skills TV producers work so hard to refine were equally useful and indeed vital to the business community as well. It is now her mission to pass on the powerful secret of stories to others.
We will also hear from Darren Hockaday, HR Director at LOROL.
In his current role at LOROL, Darren has delivered an HR strategy that has put people at the heart of transforming the London Overground railway which has included TUPE, restructuring and re-organisation in a unionised culture traditionally slow to change. In 2013, LOROL Achieved 91% engagement score, ranking in the top 10% of Towers Watson companies on Global Engagement Norm, alongside Toyota and Amazon.
Darren’s development of the HR function and its influence on the business has been well documented with Darren addressing the 2012 CIPD annual conference. Darren was voted HRD of the Year 2012 by fellow HR Directors at the HR Excellence Awards, followed by the business winning the Health and Wellbeing Award in 2013.
Darren practices plain speaking HR built upon a thorough, continual working knowledge of his business. He thrives in operational environments, contributing to broad business disciplines and is an integral board member making full use his commercial background in retail and banking prior to his HR career. In 14 years in HR, Darren has led specialist and generalist functions within manufacturing, engineering, infrastructure and customer-service organisations in UK and Europe including Airbus and Burger King.
Registration & coffee – 12 noon – 12.30pm
Presentation 12.30pm – 1.30pm
Buffet lunch & networking 1.30pm – 2.00pm
Location: Lansons, 24a St John Street, London , EC1M 4AY
Date and Time: Wednesday 11th February 2015 12:00 PM
Alternatively, please contact Denise Jones on 07952 125 924
Bookings are closed for this event.